Deep in the heart of Idaho is a town called Cascade. This quaint little gem is home to less than 1,000 residents. Surrounding Cascade are high mountains full of evergreen trees, beautiful blue lakes and rivers, and some of Idaho's most unique wildlife. As a tribute to one of our favorite places in Idaho, we named our first NuuSol product the Cascade.
We, like many, wanted to make a splash when we landed in the footwear ocean. With 30 billion pairs of footwear produced worldwide in 2018, this was not an easy task. We looked at hundreds of other styles and started to notice some common trends. If it was stylish, it was overpriced and uncomfortable. If it was comfortable, it was unsightly, and still overpriced. So we had a couple questions, “Why do comfort and style dislike each other so much?” and “Why is footwear so expensive?” Well guess what, comfort and style can actually get along quite nicely, and footwear doesn’t have to break the bank.
When we set out to create NuuSol, we had four simple guidelines: MAKE IT COMFORTABLE, MAKE IT STYLISH, MAKE IT AFFORDABLE, and MAKE IT IN THE U.S. That’s it, four simple rules. The fun colors and sleek design combined with unmatched comfort at a fair price make NuuSol sandals a must have. And one more thing, they're made right here in the U.S.A.
WE'RE PROUD OF WHAT WE'RE MAKING, BE PROUD OF WHAT YOU WEAR.
Integrity: The quality of being honest and having strong moral principles
It is often said that a company wears the shirt sleeves of its ownership. The owners of NuuSol™ are working class people who started by sweeping floors, operating machinery, and hand delivering products. They won’t ask anyone to do something they aren’t willing to do themselves. Strong moral principles are what drive this company.
Family: A group of individuals working together to achieve a common goal
There is nothing more important than family. Just ask father son duo Tony and Chance Stevenson who own and operate NuuSol™. But to the Stevenson’s, family is much bigger than blood relations. The NuuSol™ family includes Doug from accounting, Daniel from manufacturing, Tonya from shipping, Al from management, and many more. We all work together as one big family.
Pride: A humble feeling of satisfaction arising from some act, possession, or relationship
We are manufacturing in the USA, we are making high quality products at affordable prices, and we are making products that look and feel fantastic. Are we proud of what we are doing? YES!
NuuSol: The combination of the word “New” – not existing before, and “Sol” – Latin word for sun
We are new to the footwear industry, and we have a lot of bright days ahead of us!