Deep in the heart of Idaho is a town called Cascade. This quaint little gem is home to less than 1,000 residents. Surrounding Cascade are high mountains full of evergreen trees, beautiful blue lakes and rivers, and some of Idaho's most unique wildlife. As a tribute to one of our favorite places in Idaho, we named our first NuuSol product the Cascade.
We, like many, wanted to make a splash when we landed in the footwear ocean. With 30 billion pairs of footwear produced worldwide in 2018, this was not an easy task. We looked at hundreds of other styles and started to notice some common trends. If it was stylish, it was overpriced and uncomfortable. If it was comfortable, it was unsightly, and often still overpriced. We had a couple questions: “Why can't comfort and style go together?” and “Why is footwear so expensive?” When we set out to create NuuSol, we had four simple guidelines: MAKE IT COMFORTABLE, MAKE IT STYLISH, MAKE IT AFFORDABLE, and MAKE IT IN THE U.S.
We're proud of what we're making; be proud of what you wear.